Who would have thought that a natural food supermarket could have been a financial refuge from the dot com bust But it had Sales of organic food had shot up about 20 percent per year since 1990, reaching 11 billion by 2003 Whole Foods managed to sidestep that fray by focusing on, well, people like me.Organic food has become a juggernaut in an otherwise sluggish foWho would have thought that a natural food supermarket could have been a financial refuge from the dot com bust But it had Sales of organic food had shot up about 20 percent per year since 1990, reaching 11 billion by 2003 Whole Foods managed to sidestep that fray by focusing on, well, people like me.Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles But what is organic food Is it really better for you Where did it come from, and why are so many of us buying it Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times In Organic, Inc Fromartz traces organic food back to its anti industrial origins than a century ago Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free market triumph.
Organic Inc Natural Foods and How They Grew Who would have thought that a natural food supermarket could have been a financial refuge from the dot com bust But it had Sales of organic food had shot up about percent per year since reach
The search for organic products is no longer the concern of hippies, religious devotees or strident activists. Recent food scares about alar and BSE (mad cow disease), e.g mean that many people are taking very sharp looks at where and how their food is prepared. Because of these concerns, the organic market now means big business and supermarkets, corporations as well as farmers all want their share.Mr. Fromartz is a business journalist and his dedication to his subject, which spanned two years [...]
The story of how organic has grown from a movement to an industry has become almost cliché. Still, Sam Fromartz is able to plow fresh ground with Organic Inc. By beginning and ending the story with the Harvey case, he frames the dilemma that organic faces quite well. It is not just a matter of scale or money. It is also a question of what kind of change organic wants to create. Fromartz captures with respect the original vision of organic, and at the same time clearly explains the reasons for t [...]
I have always given "organic" food a big thumbs up! I love it when it is priced so I feel I can afford it. I understand that it is better. I encourage the husband toward organic gardening. In short,I'm a fan. Yet I didn't really know what it meant. More importantly, I didn't know what it meant to not be organic. I'm learning and I love it.This book is about the business of organic farming. It has a lot of numbers. Numbers don't really work for me. But I am trying. I started reading two days ago [...]
Fascinating history: I was unaware that the organic movement had a founding father in Sir Albert Howard, nor that J.I. Rodale and his Prevention magazine were under constant attack from the American Medical Association.Scary chemical tales: I'll never eat a non-organic strawberry again after discovering that (non-organic) farmers pump the equivalent of tear gas into the soil to drive away pests.Frustrating economics: the larger story seems to be that organic production is largely incompatible wi [...]
Very readable history of the organic food industry puts a face on some of the key people involved. Fromartz also clearly lays out the debate between organic purists and those whose primary mission is to get organics to the masses. A must-read for anyone who wants to understand the issues and arrive at an informed opinion about where the industry should go from here.
HmmmIs this book more Schlosser-like or Pollan-esque? I'll go Pollan. It is also very "Food, Inc."-ish. Like both Pollan and Schlosser, Fromatz has a background in journalism. Fromartz interweaves personal experience and curiousity (the catalyst of the book being his growing fondness of Whole Foods) with a history of organics and personal stories of big and small players in the organic farming movement. This sort of reminded me of the 100-mile diet book, "Plenty." The chapter entitled "Mythic Ma [...]
Sam Fromartz traces organics from their countercultural roots to a multi-billion-dollar industry, from noble ideals to complex regulations (and compromises).
Yay, I'm finally finished this one after a cycle of reading some and then re-shelving it! Fromartz pursues the topic with painstaking efforts to remain unbiased and detail-oriented. His work confirms my premonitions about the nebulous policy-making and the elusive customers surrounding the organic industry. But at the same time, Organic Inc. serves as an education for those of us not only interested in the hard-earned history and personal successes at the core of the industry, but the forces at [...]
Loved learning about the origins of Earthbound Organic (and bagged salad in general) and soy milk and a bit about Whole Foods. Lost a star for the sections on regulations and various organic governing bodies which totally lost me - there were too many acronyms that were too similar and it was all super uninteresting and hard to read.Would love an overall update because I'm sure things have changed quite a bit since 2005 (and 2007, when the author wrote an updated afterword for the paper release) [...]
I found this book fascinating. I loved the narrative framework and the ocean of information. Fromartz is a pretty brilliant writer. On a personal note, I wasn't anticipating my own conflict over the food I buy. Neither did I ever consider the political, moral, historical or enviromental implications of my ingredient choices. I found this book surprisingly thought-provoking and, fittingly, very fresh. I'd like to reread it with Ben sometime.
I thought this would have been written by a die-hard organic food enthusiast. But Samuel Fromartz is a lot like me -- he wants to do the right thing to support farmers, the environment, and his health, but he's to going to cook every meal with food hand-selected at the farmer's market. Overall, a well-researched, thorough look at the organic food industry.###
This is not a book about the merits of organic farming or food. Well, maybe a little, but the author's goal is not to preach the organic gospel. Instead, he lays out the history and market forces that created the organic industry while giving us a deep look into the inner workings of the farming and food packaging industries and their tangled relationships with government regulation.
Ethicurean post: Organic, Inc. - A Cheeto by Any Other NameChronicling the growth of a cultural movement from its genesis as an ideal vision of farming, food and health to a multibillion-dollar industry. A tale of what happens when ideals meet the marketplace.
It's always a pleasure to read a well-written book about something dear to my heart. If I were teaching a seminar on contemporary American agriculture and the way our society eats, this would be at the top of the reading list along with Pollan, Kingsolver, and "Righteous Porkchop." Not exactly a revelation, but informative and interesting, as well as a quick read.
A fairly good overview of the history and factors in the growth of the movement around organic food including various controversies. He even manages to get in some slight discussion of class issues. He does a decent job of maintaining a neutral perspective, and depicting the disagreements between the business perspective and the small farm/locovore one as well.
I basically read this book on a plane on my way back from France, w/ like 2 chapters left. It was really good, it talked about everything relating to organic, the standards & how it became to be what it is. The whole process, what it really means & what farmers have to go through. It was pretty damn interesting to see some of the things they threw out there, like organic twinkies. Silly.
I rarely give a book 5 stars, but this one was really informative. At times it was slow moving, because of all the heavy concepts and history, but it really did break down when and how organic farming started and gave me a whole new appreciation for the Farmer's who grow our food! If you like to hear the story behind products, love organic food or Farmer's Markets you need to read this!
I don't know why it's taking me so long to finish this one because it's a very good book. I like non-fiction too! It's a very interesting and personal history of the organics movements, including narrativeds about some of the early advocates. He also talks about some of the inherent dilemmas with the organics industry today.
After reading this book I feel I am now a more informed organic consumer. Before reading this book I had my thoughts on what organic is: local, sustainable, fresh, pesticide/antibiotic free food. I now also understand the basics of the history of the organic movement and the struggles that it still faces.
This was a very enjoyable book to read about the Organics industry and how it started, boomed and ended up in Wal-Mart. I would recommend it to anyone interested in the organics movement, food or industry. Most interesting was how the author chronicled how the movement became an industry, and challenged the reader to wonder (or at least contemplate) if that is all bad.
As someone who tries to eat a healthy diet, I found this book filled with lots of interesting tidbits about how the organic food industry got started. I got it from the library, but I kinda wish I had bought it, since it's a book I could see myself referring back to for information.
B+ I was surprised at how much I ended up liking this book. He is truly interested (and makes truly interesting) how organic foods and the industry grew from something so small to such a huge thing…really fascinating stuff in here. A good read for anyone interested in organic and natural foods.
alice waters used to think 'organic' read 'healthy,' i.e. gross and resisted the label on her cooking. mesclun mix is french ! some farmers cannot resist the temptation to get huge. others cannot stand it. i like food gossip. this book is full of it. full !
I usually read about organic from the radical movement perspective, so it was refreshing to learn about the business aspect of big organic. Informative, but I couldn't help thinking that I had read this all somewhere else before.
So far this book is amazing I am learning a lot about the organics industry I will let you know how it turns out.
I'm on page 69 of 336 of Organic, IncIt wasn't bad. I prefer fiction generally. I may go back and finish it sometime.
This book gave me a better understanding of the history, growth, and passion of the organic food movement. It took a while for me to finish this book, but I'm glad I stuck with it.
I didn't have time to finish this before returning it to the library (renewal was not an option).If you are looking for a recently published book with names and numbers, then look no further.
Interesting story regarding organic foods origins
a great introduction to the big business of organic food.