May 27, 2020
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Posted by Adam Alter

Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails, Instagram likes, and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a brWelcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails, Instagram likes, and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today s products are irresistible Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident The companies that design these products tweak them over time until they become almost impossible to resist.By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good to improve how we communicate with each other, spend and save our money, and set boundaries between work and play and how we can mitigate their most damaging effects on our well being, and the health and happiness of our children.

  • Title: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
  • Author: Adam Alter
  • ISBN: 9781594206641
  • Page: 444
  • Format: Hardcover
  • Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails Instagram likes and Facebook feeds we binge

    ☘Misericordia☘⚡ϟ⚡ϟ⚡⛈ ❂❤❣

    Q: Why are the world’s greatest public technocrats also its greatest private technophobes? Can you imagine the outcry if religious leaders refused to let their children practice religion? Many experts both within and beyond the world of tech have shared similar perspectives with me. Several video game designers told me they avoided the notoriously addictive game World of Warcraft; an exercise addiction psychologist called fitness watches dangerous—“the dumbest things in the world”—and [...]


    Take it with a huge grain of salt. There are some fun cocktail-party facts and some reasonable suggestions for changing your own habits, which are fine as "hey, why not try it, it might work for you."It's just not much good as "scientific evidence proves that"[For example: Experimental group improved by a "dramatic" 40%, but control group improved by only a "paltry" 30%! which actually meant that group A improved by 5 points out of 50, and B by 3 points out of 50! which is probably a statistic [...]

    Canadian Reader

    I read as far as the fifth chapter in Alter's book and learned a few interesting things along the way. However, based on what I did read, I found the book's subtitle inaccurate. Huge amounts of the first four chapters are dedicated to substance and behavioural addictions, in general, not "addictive technology" per se. There was interesting information about the importance of context or environment in addiction. Alter provides the example of veterans of the Vietnam war, many of whom used heroin w [...]

    Michael Perkins

    Having had a few days to think about the implications of this book, it rather confirms what some of us already know and most are in deep denial about-----social media is the realm of the shallow, the ill-informed and the lazy. Critical thinking skills not welcome. Learning and intellectual curiosity not welcome. Knowledge not required. Honesty and truth always in question. It is our brave new world's soma. It's the drug that does effect our brains and keep us addicted to nonsense and it's a huge [...]


    This is a gutless book.Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked purports to be an examination of contemporary media and their addictive qualities, yet very few of these pages explore any such ground. Rather, Alter parades psychological experiment after psychological experiment after psychological experiment, one after another, again and again, mice pressing levers to receive the orgasm drug, pigeons pecking buttons for food pellets, kittens kept in dar [...]

    Atila Iamarino

    Uma ótima análise do que torna muitas tecnologias viciantes. Alter começa o livro explicando sobre vício (por causa dele me interessei pelo The Biology of Desire: Why Addiction Is Not a Disease), para em seguida passar por como cada tecnologia desperta eles. Como redes sociais, por exemplo, estão todos os dias rodando testes A/B justamente para aumentar nossa retenção nas plataformas. E como praticamente qualquer CEO das empresas de tecnologia não deixam os filhos chegarem perto de celul [...]

    Andy W

    My takeaway rhetorical question: does it make sense for a book about technological addiction to be published as an eBook as well as print? Followup: will taking the time to post it to a social media book review website prove or disprove the book's byline?I went in a believer and left a skeptic. Too many pat conclusions when the research and studies demands more investigations. This felt too much like a repeat of the dire warnings that came with radio, television, and computers changing things fo [...]


    This book is essential reading. I can't stop thinking about it or talking about it. I particularly appreciate the way the book breaks down what appears to be a wild lack of willpower (I'm looking at myself!) into its component parts of behavioral addiction. I am thinking differently about the consequences of my screen time (and my children's) and about the approaches I take to curb my excess. Well-written, well-researched, well-timed. I will be giving out many copies of this book to family and f [...]

    Tara Brabazon

    This book is absolutely, astoundingly, brain-dripping-out-of-my-ear, dreadful. Once more, a 'researcher' explores digital media and - with little evidence and a lot of hyperbole - locates "The addict in all of us." Supposedly, online pornography, gaming and mobile phones have made 'all of us' addicts.There is no understanding of the sociology of the internet, footnotes - or even in-text referencing - is absent. The randomness is infuriating. The binge watching of Breaking Bad on Netflix is compa [...]

    Cyrus Carter

    Excellent overview of addiction itself. No, there is no "addictive personality" but rather we are all susceptible to addiction. Environment, marketing and our own desire to take the easy road play into it. An excellent read for anyone who wants to understand addiction and our willingness to give in. Especially with technology. You know who you are


    For anyone who has checked messages on a smart phone more than 4 times a day this book is for you. For anyone who has spent more than 2 hours a day in front of a computer screen this book is for you. For anyone who has played a video game or an internet game for more than one hour a day this book is for you. For the rest of us this book is a caution, and is quite informative.

    Sarthak Pranit

    A clear a crisp attack on Hooked by Nir Eyal.I picked this book aiming to help me in my own addition towards technology - so yes, I had an agenda. But this beauty really entertained me with some astounding data and a focussed extrapolation of what might become of us if we continue. 'Man's evolution has been hand-in-hand with it's desire to be lazy' - this is a depressing yet awakening fact that we need to realize. As much as people might misuse, abuse or overuse the term 'innovation', it is just [...]


    It's hard to say that I enjoyed this book, because it is disturbing, depressing, and sadbut I loved it and enjoyed reading it so much. Irresistible was so informative, providing a great context for the world we live in and the one we're on our way to living in. I so appreciate having the curtain pulled back on behavioral addiction, especially how it relates to social media, gaming, and virtual reality. I feel like I can make better decisions for myself and kids regarding technology, preparing th [...]

    Peter Mcloughlin

    Argues that behavioral addictions can be nearly as dangerous as substance addictions and technology companies are honing their products to have the same hooks and snares to cause a person to invest time and money into their products in the form of apps, games, and social media. If you are finding that hours of time is disappearing down a black hole of screen time it is because these technologies are a devilishly conceived to make you hand over your eyeballs and money to them. If you thought Vega [...]

    Allison Hiltz

    Originally reviewed at The Book Wheel.Like most people I have a love/hate relationship with technology. I love waking up in the mornings and checking my Twitter feed and the news but I hate how the distraction can make me run late. I love the satisfaction of hitting my step goals but I hate that I feel compelled to log what I eat. I love being connected to other people but I hate the guilt that comes with not responding to something right away. These situations are not unique to me but that d [...]


    Page turner. After reading this book, I no longer look at my phone, iPad, or computer within two hours of sleep. Irresistible explores the concept of behavioral addiction defined as a dysfunctional attachment to an experience that is harmful and that a person cannot extinguish.I learned some cultural facts in this book.Examples are the genius of the "Like" button on Facebook. Did you know that slot machines are the premier addiction delivery service? Who would believe that Kim Kardashian has "ea [...]


    I find many of the non-fiction books I read unmemorable. I think this is because many of them read as a collection of short essays that revolve around a chapter theme instead of following a cohesive narrative. Irresistible by Adam Alter, which comments on the rise of addictive technologies, follows this random structure. While there are the occasional interesting idea or story, such as the browser extension "The Demetricator", which removes the number of likes, shares and comments from Facebook [...]

    Nelson Zagalo

    A book about the social psychology behind the design of interaction of most applications we use everyday in the online world. The book presents some problems, exaggerations and lack of evidence, mostly if you are looking for therapeutic approaches to the addictions of these technologies. I've made a long analysis in Portuguese for my blog.Podem ler uma extensa análise no Virtual Illusion, "Por que não conseguimos parar de olhar para os nossos Smartphones?" (virtual-illusion/)


    SOOOOO FASCINATING! I love learning about how things work, so this book was perfect!!! I loved every part of it.

    Samuel Salzer

    Review: Illuminating read on online behavior and behavior addictions in general. Extremely informative and well-researched book that looks at our increasingly intimate relationship with our screens. Alter argues that many technologies including smartphones have become the panacea to many of our daily problems from boredom to loneliness. This is how behavior addictions arise-short term rewards in form of solving emotional problems lead to a chain of undesired behaviors done despite knowledge of a [...]


    Note: the author is a friend and former colleague. 4.5 stars. Like Alter, I study the psychology of human decision making (I'm getting a PhD; I went to undergrad where and when Alter got his PhD, which is how we know each other). The further I get into my studies, the harder of a time I have reviewing popular treatments of the field, because so much of the research presented is often review for me. That's less the case here than with other popular psych books I've read recently, though, because [...]


    This is a very important book on a topic that I've been thinking a lot about recently. There is a hidden societal cost on our population's obsession with smartphones and social media, that is not talked about and poorly understood. This book explores behavioural addiction, how it compares to previous addictions (like substance addiction) and what causes it. There's a good mix of research and anecdotes in this book, and the book is very easy to devour in a couple days. I think there's going to be [...]


    A fascinating, informative and slightly frightening look at our burgeoning addictions to technology. Looking at why and how this is happening but also suggesting how we can manage it this is a book that everyone who owns a computer, a mobile phone, or a tablet should read. It has certainly made me much more mindful of the way in which I use and the frequency that I use technology. Written in an accessible and interesting fashion that will appeal to the reader this is an important book that makes [...]

    Tyler Hurst

    An eye opening book that is a bit disturbing in its implications.


    A startling look at our dependence on technology -- one that hits very close to home!


    I just finished reading the book Irresistible by Adam Alter.  This book looks at our addiction to technology (smartphones, email, gaming, fitness tracking, etc).  It starts by reviewing the research on behavioural addiction (what it is and where it came from), how to create addictive experiences, and solutions for living in a world where abstinence from technology isn't an option.  It's different than the other UX books I've read in that it made me think about the ethics of creating addictive [...]

    Amber Spencer

    Probably 3.5 stars. I enjoyed most of the insights but felt like some chapters were hard to listen to when people advocated for all or nothing, which just isn’t practical. Being aware of our thoughts and time and what we’re drawn to is the best choice.


    Really long review mostly not about the book ahead:I had really high expectations for this when I saw what it was about. I'm a teenager, and my generation is hooked on technology. I have a few friends whom I have never said more than 10 words to in person that I know better than my real friends. "hanging out" can mean spending hours sitting right next to each other, but be playing on our phones the entire time. If someone is telling me about something x said, they can talk for a solid 5 minutes [...]


    This was on pace to be a 5 star book for me, but the final chapter which covers possible solutions to deal with addictive technology was not as strong as I had hoped.Here are some quotes I marked from the book for later review:“The highest risk period for addiction is early adulthood. Very few people develop addictions later in life fi they haven’t been addicted in adolescence. One of the major reasons is that young adults are bombarded by a galaxy of responsibilities that they’re not equi [...]


    This was an interesting read. There were facts and opinions and percentages, research and interviews, comments and suggestions. I think we are all aware of the increasing use of technology in our society, that increasing screen time is probably a bad thing, that we need to be engaging with real humans more than virtual humans. But we also tend not to think much about this 'addiction', so from that perspective, this book was a good first look into what we are doing to ourselves and where that roa [...]

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      Posted by:Adam Alter
      Published :2019-03-23T09:31:57+00:00